If you havent heard about ‘Typhoon Haiyan’ seriously where have you been? Since this devastation hit the Philippines on Friday, its been all over the news and social media we haven’t seen anything like this since the tsunami with the death toll now being over 10, 000 people. Many people are donating money to help fund rescuing the survivors in need. Combining my love of fashion and charity the catwalk model Naomi Campbell and photographer John Paul Peitrus they have both agreed to sell signed pictures for £20 each with all the funds going to the red cross disaster fund. This isn’t the first time Campbell’s wanted to help those in need she set up ‘Fashion For Relief’ in 2005 which has helped people from many natural disasters including Hurricane Katrina and the Haiti Earthquake. A truly inspirational model.
More than 1 million pound has been raised by the British Red Cross up to now. If you would like to donate any money directly to help the people of the Philippines since Typhoon Haiyan then visit http://www.redcross.org.uk/typhoonappeal
John Paul Pietrus’ image of Naomi Campbell
Last week saw Michael Kors campain for world food day, raising awareness of the issues behind poverty and hunger. World food day occurs every year so Kors thought this was the year to go big and that is exactly what this campain did! The #WatchHungerStop tees were given out for free in New York, Berlin, Tokyo, Hong Kong and Rio de Janeiro Michael Kors stores on the 16th October. Many celebrities have been pictured getting involved sporting the tees. You’re probably thinking, what was the catch? There isn’t one it was Kors’ way of spreading the word. You could’ve even had your picture taken in the photo booth which was then sent to your phone so you could share the moment and spread the word. In my eyes this was a brilliant campain!
To make this campain even better Kors used todays technology and social networking to his advantage incorporating the hashtag into the tees made the whole world talk about them. The pictures taken were even streamed live to many digital billboards in Times square, can this get any better? The only thing i wish is that the campain was brought to the UK!